Genetic Roulette at Whole Foods Market


Posted on April 30th, by grm in Uncategorized. 1,179 comments

Genetic Roulette at Whole Foods Market

April 30, 2014 – For immediate release

We are pleased to announce that Genetic Roulette – The Gamble of our Lives, produced by IRT and directed by Jeffrey M. Smith, is now available at your local Whole Foods Market.

Following an arresting package redesign by noted graphic designer Corey Holmes, we’ve cut together a knowledge-packed 60-minute version. This film is a tremendous resource for explaining GMOs. It takes us through the history of GMOs, defines exactly what they are, as well as going into great detail about why and how to avoid them.

Genetic Roulette – The Gamble of our Lives has clearly been shown to be the most effective way to convert others to a non-GMO diet and this new, shorter version is a valuable tool — a must-have for educating in a simple concise way.

Plus, proceeds from the DVD sales at Whole Foods go directly to supporting IRT’s efforts to illuminate consumers about the health and environmental risks associated with GMO consumption and outdoor release.

Upon successful sales of this release, we plan to continue our focus on more contributions to your good health. Currently we’re looking to bring you even more information on how mothers and primary caregivers have greatly improved the health of themselves, their children and their pets by switching to a non-GMO diet.

Genetic Roulette – The Gamble of our Lives 60-minute DVD can be found in Whole Body or at the checkout line. Please support this release and pick up your copy at Whole Foods today.

Thank You for your continued support!

Safe eating begins with INFORMED eating!

The small but mighty IRT team!





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