April 30, 2014 – For immediate release

We are pleased to announce that Genetic Roulette – The Gamble of our Lives, produced by IRT and directed by Jeffrey M. Smith, is now available at your local Whole Foods Market.

Following an arresting package redesign by noted graphic designer Corey Holmes, we’ve cut together a knowledge-packed 60-minute version. This film is a tremendous resource for explaining GMOs. It takes us through the history of GMOs, defines exactly what they are, as well as going into great detail about why and how to avoid them.

Genetic Roulette – The Gamble of our Lives has clearly been shown to be the most effective way to convert others to a non-GMO diet and this new, shorter version is a valuable tool — a must-have for educating in a simple concise way.

Plus, proceeds from the DVD sales at …